Fujifilm FinePix S100FS

Fujifilm unveiled the new flagship model FinePix S100FS digital camera, which its most advanced consumer digital camera to date and its latest attempt to offer a viable DSLR styled alternative.  The Fujifijlm FinePix S100FS is equipped with all-new optically-stabilized 14.3x Fujinon (28-400mm) manual zoom lens, Fujifilm’s 8th generation  a large 2/3 inch 11 megapixel Super CCD ‘HR’ sensor, third generation RP III processor, 2.5″ tiltable LCD and ISO capabilities of up to ISO 6400 (at 6 MP),   an incredible ISO 10,000 at 3 Megapixels and a version of the 100-400% wide dynamic range and film simulation (hence ‘FS’) options seen on the FinePix S5 Pro SLR.

The FinePix S100FS provides an all-in-one solution for photo enthusiasts and advanced amateur photographers seeking the manual controls and functionality of a Digital-SLR without the bulk, hassle and expense of additional lenses and other accessories.

The FinePix S100FS is equipped with a 14.3x Fujinon manual zoom lens, Fujifilm’s 8th generation 2/3” Super CCD sensor with 11 Megapixels, third generation RP III processor, 2.5” tiltable LCD and ISO capabilities of up to ISO 6400 (at 6 MP) and an incredible ISO 10,000 at 3 Megapixels.

Photographers will appreciate the ease of use and shooting versatility offered by the Optical Image Stabilisation system, and Fujifilm’s acclaimed Face Detection 2.0 Technology with automatic red-eye removal, while enjoying a wide dynamic range of 100-400% that’s previously only been available to users of the highest-end D-SLR cameras, and film simulation modes that only Fujifilm can provide.

Fujifilm FinePix S100FS Camera Features

• Dual Image Stabilisation: The Fuji FinePix S100FS features Fujifilm’s Dual Image Stabilisation technology to ensure clean, sharp and blur-free images, even in low-light conditions. This combines image stabilisation through a mechanically stabilised “floating” lens element to reduce blur from the photographer’s hand-shake, with Fujifilm’s Picture Stabilisation Technology, to reduce blur caused by subject movement, for the ultimate in stabilisation technology
• Multi-Bracketing function: The Fujifilm S100FS has three bracketing functions useful for high level photography: Film Simulation Bracketing, Dynamic Range Bracketing and AE Bracketing
• Comprehensive photographic controls: Aperture Priority and Shutter Priority exposure modes
• High-speed shooting: Reliable high-speed performance is possible through Fujifilm’s newly developed Super CCD VIII HR and the new RP (real photo) III Processor. At 3 Megapixels, a maximum of 50 continuous shots at 7 frames/second is possible. In addition, 14 scene settings and customer settings can be selected, as can four auto-focus modes offer convenient high-speed, high-precision shooting and focusing for a diverse range of conditions
• Image formats: Capture images in both JPEG and RAW format
• Movie Mode: Movie mode with sound at 30 frames per second in VGA quality, and zoom capable with manual zoom ring while in movie mode
• xD/SD/SD-HC compatible slot: The Fujifilm FinePix S100FS features an xD/SD compatible slot which accepts not only Fujifilm’s traditional xD-Picture cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too
• 2.5″ tiltable LCD: The FinePix S100FS features a tilting 2.5″ LCD that makes it easy to frame shots from a variety of shooting positions

The secret to the FinePix S100FS’s class-leading image quality is Fujifilm’s unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

RPT is an umbrella term for the combination of cutting edge technologies such as the Super CCD sensor, Real Photo Processor and Fujinon lens, all optimised to work together to produce the most natural, beautiful results in any conditions. As one of the largest imaging companies worldwide, Fujifilm is in a position to develop and to manufacture these components themselves, and it is this control over the design of the entire system that makes RPT so powerful.

Real Photo Technology cameras are designed from the ground up to capture ‘real’ photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.

Adrian Clarke, Fujifilm’s Director of Digital Products, said: “The FinePix S100FS is an important and exciting new ‘flagship’ compact for Fujifilm, designed from first principles for superb performance and offering cutting-edge technology and genuine innovation. For the consumer wanting the quality and versatility of an SLR without the weight, cost or bulk of extra lenses, we think the FinePix S100FS represents the most accomplished ‘prosumer‘ model on the market.”